Mama Mary's pizza crusts

a satisfying solution to hunger

This clean and modern re-envisioning of the Mary Mary’s brand has been well received by existing and new consumers — the initiative called for a consistent architecture to house multiple offerings, from pizza crusts to sauces.

Our creative challenge was to bring the brand alive across the portfolio and deliver a powerful impression at retail.

The logo was revised to be more ownable, with details inspired by nature. Warmth and texture were also added to the brand’s signature brick-red color.

SERVICES PROVIDED

package design

brandmark

new product launch

line extensions

photography

photo composition/retouching

production

Client: B&G Foods
Mama Mary's pizza crusts before and after
woman biting pizza
Mama Mary's Pizza Sauce
Mama Mary's S'mores dessert pizza
making homemade pizza