a different way to bloom

Answering the accelerating demand for healthier alternatives to alcohol, including CBD beverages. Tilray Brands came to us to create the identity for their new line of CBD beverages, Happy Flower.

As a relatively new category, Happy Flower needed to break out in retail and real life.

The logo design is a testament to the brand’s dedication to the product’s botanical qualities. The abstract hemp leaf is used to unify the system into an effective “block.”

With an initial four-flavor offering, Happy Flower is now rolling out to retail to meet young professionals’ accelerating demand for healthier alternatives to alcohol, including CBD beverages.

We are also pleased to announce that our work won a 2023 NYX Awards Marcom International Gold Award, while also being recognized by Graphic Design USA’s 2023 American Package Design Awards.