options for simply delicious, simply good.

We worked with B&G Foods to contemporaneize this iconic brand’s image with a package design system that conveys its promise.

“Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic framework that organized and prioritized the brand portfolio in a way that increased impact and shopability across multiple categories.

The new look works across multiple shelves – cookies, nuts, trail mix, and granola to stand out while still projecting an authentic image of its earthy, wholesome roots.