
options for simply delicious, simply good.
We worked with B&G Foods to contemporaneize this iconic brand’s image with a package design system that conveys its promise.
“Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic framework that organized and prioritized the brand portfolio in a way that increased impact and shopability across multiple categories.
The new look works across multiple shelves – cookies, nuts, trail mix, and granola to stand out while still projecting an authentic image of its earthy, wholesome roots.
SERVICES PROVIDED
package design
brandmark
new product launch
line extensions
photography
photo composition/retouching
production
Client: B&G Foods





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