Terra Dried Fruit

The Biondo Group was engaged by Hain Celestial to develop a sub-line for the popular Terra brand of vegetable chips. Terra Real Freeze Dried Fruit is a premium offering of gluten-free, kosher certified, real freeze-dried fruit slices made with non-GMO ingredients. It comes in a convenient shelf-stable pouch and is targeted towards adults.

Leveraging the existing Terra brand equities & heritage, we developed packaging to compete effectively in the freeze-dried fruit category. The fruit is showcased in the center of the design, which is a playful bull’s eye of the natural fruit snack treat inside. The design is distinctive among the cluttered and confusing shelf environment, and it succeeds in appetite-provoking, purchase-producing consumer desire.

Tone of Voice / Package Design