Terra Dried Fruit

The Biondo Group was engaged by Hain Celestial to develop a sub-line for the popular Terra Chips brand of vegetable chips. Terra Real Freeze Dried Fruit is a premium offering of gluten-free, kosher certified, real freeze-dried fruit slices made with non-GMO ingredients. It comes in a convenient shelf-stable pouch and is targeted towards adults.

Leveraging the existing Terra Chips brand equities & heritage, we developed packaging to compete effectively in the freeze-dried fruit category. The fruit is showcased in the center of the design, which is a playful bull’s eye of the natural fruit snack treat inside. The design is distinctive among the cluttered and confusing shelf environment, and it succeeds in appetite-provoking, purchase-producing consumer desire.

 

Tone of Voice / Package Design

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Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group