Greek Gods came to The Biondo Group with an exciting challenge: develop the name and identity for a new premium, rich yogurt offering addition to their product line. The introduction was not just an expansion of the current Greek Gods product line, but a whole new taste experience. This creamy whole milk yogurt was to compete against unique small batch yogurt offerings flooding into the category.
Through our comprehensive name generation methodology, we developed a range of contenders for the line. Seriously Indulgent, the name that best described the richness of the product, was the clear winner. The elegant line art and watercolor fruit illustrations step away from traditional yogurt packaging.
Tone of Voice / Name Generation / Package Design
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