The Greek Gods

Design Objectives

GREEK GODS yogurt a leader in the greek yogurt category and #1 in the Natural channel is positioned as the “authentic” Greek yogurt.

Greek Gods Kefir
Our job was to:
1) Maintain recall to the existing yogurt product line.
2) Convey the premium GREEK GODS brand positioning.
3) Introduce a contemporary and ownable packaging architecture.
4) Communicate the differences between GREEK GODS KEFIR and other Kefir alternatives.

Greek Gods Yogurt
With the successful launch of a Greek Gods Kefir line, the bold new brand look and feel was adapted to the entire line of Greek God Yogurt products. Keeping all of the equities the brand had, the new product line presented a fresh, clean appearance in a cluttered category and shelf set.

Hain Celestial