Root Valley Farms

Launched by a family-owned farm located in the heart of Honduras – Root Smarts™ tuber chips brings a fresh take to the high-performing veggie snack segment. Based upon a unique “Farm-to-Bag in 24 Hours” concept, the brand promises fresh taste and nutrient-rich benefits.

Within tight, start-up perimeters, The Biondo Group adapted a minimalistic design approach to quickly roll-out this contemporary brand system. Allowing the crisp Root Smarts logo and ingredient-driven photography to be hero, the package design quickly communicates the unique brand story on-line and on-shelf. A vibrant-color palette differentiates flavors and strengthens impact. Better-for-you attribute certifications are organized together to ease shopability.

Brand Identity / Package Design