Daily’s Frozen Cocktails
The initial request from Harvest Hill Beverages was to revitalize their Daily’s Cocktails alcoholic ready-to-drink/frozen product line.
The result was a design that highlights the Daily’s brand promise of a refreshing, tropical vibe that relates well with the variety of flavors the product line offers. Color coding & distinct visuals were created to clearly differentiate each product. The line continues to innovate with new flavors and seasonal limited editions.
Tone of Voice / Strategic / Package Design
Daily’s Cocktail Mixers
Harvest Hill Beverage Company and The Biondo Group collaborated in developing a more premium and contemporary personality for their existing Daily’s Cocktail Mixers. We looked at balancing individual flavor communication and appetite appeal with a strong unified system that would compete well on shelf. Photography of fruit reinforces the fresh ingredient point of difference from the rest of the mixer category.
The design creates a powerful brand block on shelf with clear and appealing flavor distinction. This product lineup comes in a variety of sizes ranging from 1 liter to 1 gallon, consisting of over 38 skus and extensions.
Daily’s Cocktail Mixers effectively convey the brand’s core promise: drink mixers for the seasoned pro or for the home bar…just pour, mix and enjoy!
Tone of Voice / Strategic / Package Design
Our new Daily’s design has strong impact at retail and continues to be the professional bartenders’ favorite mixer. The packaging reinforces our premium quality and fresh ingredients. It’s the mixer that makes it easy to create the prefect drink for any occasion.
Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company
Our new Daily’s design has strong impact at retail and continues to be the professional bartenders’ favorite mixer. The packaging reinforces our premium quality and fresh ingredients. It’s the mixer that makes it easy to create the prefect drink for any occasion.
Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company
We’ve been working with Biondo for several years and continue to be impressed by their strategic input, creativity, and range of designs. They approach each project, no matter how large or small, with a high level of passion and commitment.
Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company.
We’ve been working with Biondo for several years and continue to be impressed by their strategic input, creativity, and range of designs. They approach each project, no matter how large or small, with a high level of passion and commitment.
Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company.
Frosé
Harvest Hill Beverage Company continuously introduces new products to expand their existing brand offerings and capture new market share.
Daily’s Frosé was develop to compete with the newest trends in crafted cocktails. The Biondo Group captured the essence and visually personified the product’s personality. For this limited edition introduction, the designed script font and light rose colors bring the product’s spirit to life. The rose shaped photographic illustration visually expresses this distinctively different flavor.
With success of the initial launch, Frosé is now a year round offering.
Tone of Voice / Package Design
Other examples of our work
