Empire Kosher is one of the world’s leading kosher brands. However, with increased intrusions from competitive kosher and mainstream brands, Empire Kosher needed to re-imagine its entire portfolio in order to defend its position as providing the most superior quality and exceptional taste.
By utilizing our proprietary VIBE™ process, the Biondo Group managed this strategic branding program from design to implementation. We created a design and architecture that unified, simplified and communicated the brand’s key attributes. We developed a cohesive, impactful brand block on shelf for the entire Empire Kosher portfolio – including fresh poultry, deli meats and soups as well as innovations in the frozen category such as a line that is just for kids. The new design has been extended to over 90 products and counting.
Brand Identity / Package Design
check out more of our work