Tasty Bite

When Preferred Brands was expanding their line of ethnic rice into the organic sector, this presented an opportunity for the brand to not only stand out in the ethnic food aisle, but to also compete in the broader, more mainstream rice category.

The Biondo Group developed concepts that would have cross-cultural and natural appeal. We introduced cues that reinforced Organic with simple green arches while maintaining the strong brand color equities creating a warm and inviting shelf presence. Following the successful launch of the Organic Rice line, the design architecture was also adapted to their entrée line for a cohesive brand look at retail.

 

Tone of Voice / Design Architecture / Package Design

Tasty Bite Future

Tasty Bite continues to innovate their product line with flavorful ethnic foods that delight consumers. The company’s mantra is to protect the environment by using 80% renewable energy sources, teaching sustainable farming techniques to farmers, and supporting community.
In early 2018, Mars saw an opportunity to expand their portfolio and subsequently acquired the company.

Tasty Bite Future

Tasty Bite continues to innovate their product line with flavorful ethnic foods that delight consumers. The company’s mantra is to protect the environment by using 80% renewable energy sources, teaching sustainable farming techniques to farmers, and supporting community.
In early 2018, Mars saw an opportunity to expand their portfolio and subsequently acquired the company.

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Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group