Ortega Cauliflower Taco Shells / Tortilla

The Biondo Group revamped the entire Ortega portfolio across all 12 segments with a contemporized brand mark & package design language. The powerful logo, clear category segmentation and differentiation amongst variants increase stopping power & findability at shelf. Two innovative items launched this Spring – vegetable rich Cauliflower & Corn Taco Shells and Street Taco Sauce.

Tone of Voice / Package Design

Ortega Street Taco Sauces

The bold & contemporary Street Taco Sauce package design conveys a personality of a favorite neighborhood taco truck with high-energy graphics and metro-style type. Strong flavor differentiation and appealing food imagery communicates the products’ unique flavor profile.

Tone of Voice / Package Design

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Harbor Landing
46 Southfield Avenue #400
Stamford, CT 06902

+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2021 The Biondo Group

Harbor Landing
46 Southfield Avenue #400
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2021 The Biondo Group