The Leur Crème line was introduced to compete with the premium old world European skin care lines. The process included a target market audit, as well as, US and Global in-print and on-line of beauty and fashion trends. We then conducted in-store, one-on-one consumer research to determine naming concepts that best suited the brand’s personality.
Concepts explored a range of logos, colors and icons before packaging design. Upon logo selection, packaging for the line was developed, refined and optimized for the entire skin care line, including multi-lingual brochures and POP displays.
Tone of Voice / POP / Name Generation / Package Design / Brand Identity
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