WE ARE A STRATEGIC AGENCY WITH A PASSION FOR

NEW PROJECTS

WHAT WE HAVE DONE

OUR VISION FOR

STRATEGIC DESIGN SOLUTIONS

Our clients are in business to sell their products. That’s the priority, that’s the job. It is critical that our branding and design work perform to a high standard by pulling the consumer closer physically to the product and towards purchase.

Since those early days The Biondo Group has achieved recognition in the creative and design industry for creating as well as refreshing many well known brands.

Each member of the Biondo team brings a unique perspective, passion and skill set to a challenge, enhancing the diversity of thinking and design. We are careful, we are vigilant, we are experienced. But even after all these years, we still approach each project from a fresh perspective. Every project presents us both with a challenge as well as an opportunity to positively affect our clients business. Bottom line: Our clients look to The Biondo Group for design solutions that sell product at point of sale.

LATEST NEWS

READ OUR BLOG POSTS

New Product Launch – Darty!!!

“You Bring the Friends, We Make the Darty!” The Biondo Group was asked by Harvest Hill to de ...

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10 Minutes with Charlie

Spend time around Charles Biondo and you are going to hear a design story or two. For the most p ...

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Re-tooling the design firm and client re ...

Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects ...

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Biondo Group recognized @ the GDUSA Amer ...

The Biondo Group recently received three GDUSA American Package Design Awards. The three awards ...

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Does package design need to adapt to e-t ...

With an increasing number of packaged goods being sold through and adapted for online channels w ...

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Spectrum Oils

Packaging Design Objectives: for Spectrum Oils included: • Contemporize the brands packaging ...

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Spectrum Organic Mayonnaise

Spectrum Organic Mayonnaise: packaging design & line extensions Spectrum Organic Mayonnaise ...

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GravityX

The Biondo Group works with clients as large as international enterprise sized packaged goods c ...

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Boston’s Popcorn

Design Objectives Reinvigorate the Boston’s Popcorn brand with a new look and feel Modernize t ...

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PediaCare

PediaCare: brandmark & packaging design The Biondo Design team refined the PediaCare brand- ...

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TERRA Freeze Dried Fruit

The Biondo Design team was tasked with developing a packaging design system that would establ ...

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RFP’s & Spec

RFP’s & Spec: Hiring a Packaging Design Firm The Biondo Group has a lot of design experien ...

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Staying Positive

Staying Positive: being a creative firm in a contentious world We’ve seen a few Companies as o ...

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Followers of Fashion

Followers of Fashion When the United States Postal Service creates content that addresses packa ...

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Rethinking

Rethinking Packaging Design Methodology Important considerations for a Client company looking fo ...

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Design Success

3 Keys to Design Success: Orientation & Analysis It’s a good idea to start a design progra ...

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Design is an investment, not an expense.

In a perfect world Design would be viewed as an investment and not an expense. Design, at its ...

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Imagine Creamy Soups: packaging design

Packaging Design Objectives: The design team was challenged to develop a strong primary panel pr ...

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TERRA Freeze Dried Real Fruit: packaging ...

The Biondo Design team was tasked with developing a packaging design system that would establ ...

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PediaCare: brandmark & packaging de ...

The Biondo Design team refined the PediaCare brand-mark and created a strong, unified branding ...

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Boston’s Popcorn: packaging graphics r ...

Design Objectives Reinvigorate the Boston’s Popcorn brand with a new look and feel Modernize t ...

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Spectrum Organic Mayonnaise: packaging d ...

Spectrum Organic Mayonnaise brand management asked our design team to explore two- packaging d ...

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Spectrum Oils: packaging graphics redesi ...

Packaging Design Objectives: for Spectrum Oils included: • Contemporize the brands packaging ...

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Packaging Design Project: GravityX

The Biondo Group works with clients as large as international enterprise sized packaged goods c ...

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RFP’s & Spec: Hiring a Packaging ...

The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, ...

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Gadgetry & Games

Brands leverage strategies to drive growth. To bring strategy to life brands look for tactics t ...

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Staying Positive: being a creative firm ...

We’ve seen a few Companies as of late tout their “no a*holes” policies, addressing hiring ...

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Followers of Fashion

When the United States Postal Service creates content that addresses packaging design, we can't ...

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Rethinking Packaging Design Methodology

In this read we begin to take a look at the manner in which packaging design firms work. Impor ...

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3 Keys to Design Success: Orientation &# ...

It’s a good idea to start a design program like you want to finish: informed and strong. S ...

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Opportunity lost?

Many Biondo Group clients have in-house design departments, or, at the very least a hands-on des ...

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In Response…..

At the Biondo Group we submit quite a few RFP responses to active and prospective clients. Propo ...

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Tiger Traps & Packaging Redesign

Packaging Redesign programs are sensitive endeavors on a good day, but on a bad day they can be ...

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Packaging Graphics Redesign: Spectrum Or ...

Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Ha ...

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Packaging Graphics Redesign: Spectrum® ...

Packaging Graphics Redesign: Spectrum® Peanut Oil Spectrum® is owned by the Hain Celestial Gro ...

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When is Packaging Design considered succ ...

If product packaging doesn’t create relationships well then, what does it do, past identif ...

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Can product packaging create relationshi ...

A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that ...

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America, the beer?

Budweiser has filed for and has gotten permission to use the phrase “America” as the primary ...

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Packaging Design: It’s what the Bi ...

One of the first things we are asked at Biondo when we meet someone new is “what do we do”, ...

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Packaging Designers: Prepared for Succes ...

One of the jobs of an Account Manager or Client Manager at The Biondo Group is insuring that the ...

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Better Milk, less waste through packagin ...

Thinking on packaging and food spoliage and waste, as I was pouring some Half & Half into my ...

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Distinguishing Brand from Product

It might seem silly, but since so much of The Biondo Group’s work is comprised of working on b ...

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Still Life @ The Biondo Group: Working O ...

Challenges: Still Life @ The Biondo Group….A busy place: the conference room @The Biondo G ...

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Have Packaging Designers been left out o ...

Spend any substantive amount of time in ad agency’s, web dev firms or media companies and you ...

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What does the future hold: packaging str ...

MIT Technology Review: New Foam Batteries Promise Fast Charging, Higher Capacity http://tinyurl. ...

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When Amenity Packaging Design #Fails

At the Biondo Group, we are of the opinion that Packaging Design is one of the most important ma ...

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Still Life @ The Biondo Group: slide fil ...

Our packaging and branding firm has worked through many changes in technology over the years. ...

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The Nature of Being Strategic in Context ...

It’s a part of the landscape these days, all the time we see the word Strategic appear in ...

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Still Life: Design & Production @ T ...

Still Life: Design & Production @ The Biondo Group At the Biondo Group, despite our work b ...

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The Retail Environment & Packaging ...

Although packaging design is critically important in terms of connecting with the consumer, the ...

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The Hot File: Still Life @ The Biondo Gr ...

The Biondo Group HOTfile, where last minute client packaging design changes get handled.   ...

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The Four C’s of Packaging Design Produ ...

In the design world everyone focuses on the designers  Not a lot of glory or attention is fo ...

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In Words with Charles Biondo: Passion fo ...

This is the second in a series of conversations with Charles Biondo. How old were you when ...

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A Supermarket innovation worth applaudin ...

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McDonald’s team design approach

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In Words with Charles Biondo: Describe Y ...

In celebration of more than 50 continuous years of business, we asked Charles Biondo, a series o ...

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Experience trumps all

According to the Food Marketing Institute (FMI), Americans spent 620 billion dollars in U.S. sup ...

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Structure – it’s just not about bein ...

When someone says structure, what comes to mind? For many, the word structure conjures imagery ...

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The Biondo Group takes on a great cause, ...

The 32nd annual Rita Hayworth Gala, chaired by Daryl Simon, was held on Tuesday, October 27, 201 ...

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Welcome to the Biondo Group

The Biondo Group is happy to introduce, our blog. Concurrently, we’ve moved our website to a m ...

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Brand Story for Dolphin Organics and DO ...

Our work for Dolphin Organics and DO Naturals line of hair and skincare products was highlight ...

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Brand Champions: A Retrospective

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trus ...

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Daily’s Spiked Soda – New Pr ...

Daily’s Spiked Soda is a new brand created for American Beverage Corp. Spiked Sodas! – who ...

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