Victori Tomato Sauce Jarts - Fradiavolo and Marinara

ingredients

come first

Our challenge was to make “Victoria” relevant in an expanding retail environment while capturing the spirit of the brand’s old-world 
heritage and authentic taste.

The core of the logo is rooted in heritage and legacy. We uplifted 
the logo, unified it with a new vibrant “gondola” image, and embraced the “ingredients come first” tagline.

Overall communication was enhanced with greater emphasis on the ingredients and flavor names.

SERVICES PROVIDED

package design

brandmark

line extensions

illustration

production

Client: B&G Foods
Victoria Tomato Sauce Jars - Tomato Basil, Vodka, Marinara made with Avocado Oil
Victoria Tomato Sauce product line