
ingredients
come first
Our challenge was to make “Victoria” relevant in an expanding retail environment while capturing the spirit of the brand’s old-world heritage and authentic taste.
The core of the logo is rooted in heritage and legacy. We uplifted the logo, unified it with a new vibrant “gondola” image, and embraced the “ingredients come first” tagline.
Overall communication was enhanced with greater emphasis on the ingredients and flavor names.
SERVICES PROVIDED
package design
brandmark
line extensions
illustration
production
Client: B&G Foods

