ingredients

come first

Our challenge was to make “Victoria” relevant in an expanding retail environment while capturing the spirit of the brand’s old-world 
heritage and authentic taste.

The core of the logo is rooted in heritage and legacy. We uplifted 
the logo, unified it with a new vibrant “gondola” image, and embraced the “ingredients come first” tagline.

Overall communication was enhanced with greater emphasis on the ingredients and flavor names.