Pastene Authentico Sauces

To support the introduction of a new line of artisanal tomato sauces. The Biondo Group built upon Pastene’s new branding language to create a design worthy of their premium sauce line, “Authentico.” These products are made from authentic Italian ingredients for a delicious taste of Italy.

Design Architecture / Package Design

healthy

options for salt-free flavor

To redesign this beloved brand, we developed a visual language highlighting “healthy ingredients” to strengthen brand and flavor appeal with Millennials while protecting the relationship with loyalists. The new strategic framework increases findability and stopping power at the shelf.

A bold new logo communicates the brand’s unique promise to elevate the healthy cooking experience – in a dash.

The packaging architecture was extended to 26 SKUs, which included 12 base-brand flavors and two grilling blend varieties. Bi-lingual packaging for Canada was also developed.