options for healthy, salt-free flavor

To redesign this beloved brand, we developed a visual language highlighting “healthy ingredients” to strengthen brand and flavor appeal with Millennials while protecting the relationship with loyalists. The new strategic framework increases findability and stopping power at the shelf.

A bold new logo communicates the brand’s unique promise to elevate the healthy cooking experience – in a dash.

The packaging architecture was extended to 26 SKUs, which included 12 base-brand flavors and two grilling blend varieties. Bi-lingual packaging for Canada was also developed.