playing
cool in a sizzling category
The initial request from Harvest Hill Beverages was to revitalize their Daily’s Cocktails alcoholic ready-to-drink/frozen product line.
The result was a design that highlights the Daily’s brand promise of a refreshing, tropical vibe that relates well with the variety of flavors the product line offers. Color coding & distinct visuals were created to clearly differentiate each product. The line continues to innovate with new flavors and seasonal limited editions.
Even with new competitive product introductions, our designs for Daily’s Frozen Cocktail line have continues to shine at retailers.
SERVICES PROVIDED
package design
brandmark
new product launch
line extensions
photography
photo composition/retouching
production
Client: Harvest Hill
Daily’s Frozen Cocktails
The initial request from Harvest Hill Beverages was to revitalize their Daily’s Cocktails alcoholic ready-to-drink/frozen product line.
The result was a design that highlights the Daily’s brand promise of a refreshing, tropical vibe that relates well with the variety of flavors the product line offers. Color coding & distinct visuals were created to clearly differentiate each product. The line continues to innovate with new flavors and seasonal limited editions.
Tone of Voice / Strategic / Package Design
Frosé
Harvest Hill Beverage Company continuously introduces new products to expand their existing brand offerings and capture new market share.
Daily’s Frosé was develop to compete with the newest trends in crafted cocktails. The Biondo Group captured the essence and visually personified the product’s personality. For this limited edition introduction, the designed script font and light rose colors bring the product’s spirit to life. The rose shaped photographic illustration visually expresses this distinctively different flavor.
With success of the initial launch, Frosé is now a year round offering.
Tone of Voice / Package Design
