personality

for cocktail lovers

Harvest Hill Beverage Company and The Biondo Group collaborated to develop a more premium and contemporary personality for their existing Daily’s Cocktail Mixers. We looked at balancing individual flavor communication and appetite appeal with a strong, unified system that would compete well on the shelf. Photography of fruit reinforces the fresh ingredient point of difference from the rest of the mixer category.

The design creates a powerful brand block on the shelf with a clear and appealing flavor distinction. This product lineup, consisting of over 38 SKUs and extensions, comes in a variety of sizes, ranging from 1 liter to 1 gallon.

Daily’s Cocktail Mixers effectively convey the brand’s core promise: drink mixers for the seasoned pro or the home bar…just pour, mix and enjoy!