
pour, mix, and enjoy!
Harvest Hill Beverage Company and The Biondo Group collaborated to develop a more premium and contemporary personality for their existing Daily’s Cocktail Mixers. We looked at balancing individual flavor communication and appetite appeal with a strong, unified system that would compete well on the shelf. Photography of fruit reinforces the fresh ingredient point of difference from the rest of the mixer category.
The design creates a powerful brand block on the shelf with a clear and appealing flavor distinction. This product lineup, consisting of over 38 SKUs and extensions, comes in a variety of sizes, ranging from 1 liter to 1 gallon.
Daily’s Cocktail Mixers effectively convey the brand’s core promise: drink mixers for the seasoned pro or the home bar…just pour, mix and enjoy!
SERVICES PROVIDED
package design
brandmark
new product launch
line extensions
adaptations for Canadian products
photography
photo composition/retouching
production
Client: B&G Foods






