inform the consumer

Everything starts with the gut – a healthy immune system, digestion, and better sleep and energy. 

For Country Life, our objective was to communicate the “gut-to-brain” connection, be informative, and set the product apart from the competition.

We created a revolutionary package design system for the launch of Gut Connection™ – a range of supplements in the emerging prebiotic category. The products leverage the latest scientific findings, which connect the gut and its microbiome to individual aspects of health.

The brand architecture communicates the offerings’ compelling research-based story as well as its unique benefits. The line consists of 8 varieties, each offering a separate health solution (e.g. weight management, improved mood, and mental clarity).