In Words with Charles Biondo: Passion for Work

In Words with Charles Biondo: Passion for Work

This is the second in a series of conversations with Charles Biondo. How old were you when you had your first paying job? Fourteen. What was it? Maintenance & stock clerk at a Safeway supermarket in The Bronx (NYC). When a kid turns 13, maybe 14 years old...

A Supermarket innovation worth applauding

A Supermarket innovation worth applauding

The Biondo Group's work necessitates we live in Supermarkets and we travel a lot. When it comes to the supermarket environment we are passionate, and love when a shoppers life is made easier. Same holds true for airports, anything that makes our lives easier is ok by...

McDonald’s team design approach

McDonald’s team design approach

Fast Company wrote an article on their Co.Designblog on how McDonald’s leveraged a team design approach in developing their newly launched expression of their brand. After reading this article, what is your POV regarding “multi-team” design processes? Not the New...

In Words with Charles Biondo: Describe Yourself

In Words with Charles Biondo: Describe Yourself

In celebration of more than 50 continuous years of business, we asked Charles Biondo, a series of questions in context of this achievement. This is the first in the series….. Describe yourself in one word. Complex That one word tells us a lot, and yet...

Experience trumps all

Experience trumps all

According to the Food Marketing Institute (FMI), Americans spent 620 billion dollars in U.S. supermarkets in 2013, accounting for 5.6% of their total disposable income. There are 37,459 supermarkets operating in the U.S. and the average store now carries...

Structure – it’s just not about being organized.  

Structure – it’s just not about being organized.  

When someone says structure, what comes to mind? For many, the word structure conjures imagery of XLS tables and MS Word docs. This sort of structure provides the framework for the tasks, jobs and interactions we have during our day, helping hold it all...

The Biondo Group takes on a great cause, Alzheimer’s.

The Biondo Group takes on a great cause, Alzheimer’s.

The 32nd annual Rita Hayworth Gala, chaired by Daryl Simon, was held on Tuesday, October 27, 2015 at Cipriani 42nd Street in New York. Founder of the Biondo Group, Charles Biondo one of the participating sponsors, was thrilled to report that the event was...

Welcome to the Biondo Group

Welcome to the Biondo Group

The Biondo Group is happy to introduce, our blog. Concurrently, we’ve moved our website to a modern, fast loading, mobile friendly, easy to manage, CMS friendly platform: WordPress. Why now? After 50 years in business, we’ve seen our fair share of change,...

Brand Story for Dolphin Organics and DO Naturals

Brand Story for Dolphin Organics and DO Naturals

Our work for Dolphin Organics and DO Naturals line of hair and skincare products was highlighted in Packaging of the World. (you can read the article below) Biondo Designs the Brand Story for Dolphin Organics (DO) and DO Naturals When organic...

Brand Champions: A Retrospective

Brand Champions: A Retrospective

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message. Looking back on the ‘60s, packaging design was really in the last stages of the post-war boom, when marketing and sales efforts still focused on promoting single lines or individual brands.

Packaging design of the ‘60s was mostly four-color process litho sheets laminated to corrugate. Designs tended to be simple and memorable, like the classic Corning cornflower, which consumers instantly recognized and adored. Coupled with the advanced technology of CorningWare, the “blue cornflower” brand enjoyed unprecedented loyalty and trust, which allowed it to dominate the category in the ‘70s with such leading brand-name products as Corelle, CorningWare and Pyrex, followed by Revere Ware and Visions in the ‘80s.

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

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© 2018 The Biondo Group

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group