With a strong commitment to innovation and their mission to develop wholesome organic products, Sprout Organic Foods developed Crinklez, a “plant based” protein snack for toddlers.
The Biondo Group explored multiple directions for this new product introduction, with the final direction focused on the unique product shape and incorporates elements from the Sprout Toddler base product line (leaf pattern and plant protein icon).
The packaging continues to reinforce Sprout’s strategy of the best tasting organic foods with no additives, fillers or artificial preservatives.
Tone of Voice / New Product / Package Design
Sprout Organic Foods was expanding their baby food product line to include new offerings for older kids (6-12) and all family.
The Smash design maintained the visual standards and personality for Sprout Organic Foods, but with more edgy and playful graphics. The dynamic center splat of color and distinctive flavor names were developed to appeal to their new target audience. The splats, while being fun for kids, incorporated mouthwatering visuals of fruits and vegetables to reinforce the nutritional benefits for Moms.
The good for you snack for the whole family.
The line consisted of individual pouches, 6 pack cartons and larger club store packs.
Tone of Voice / Package Design
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