mama mary's design
mama mary's design

Mama Mary’s Base Line

This clean and modern re-envisioning of the brand has been well received by existing and new consumers. The initiative called for a consistent architecture to house multiple offerings from pizza crusts to sauces. The creative challenge was to bring the brand alive across the portfolio and deliver a powerful impression at retail. The logo was revised to be more own able with a nature inspired detail. Warmth and texture was added to the brand’s signature brick red color.

Tone of Voice / POP / Name Generation / Package Design / Brand Identity

Mama Mary’s Cucina di Casa

With the taste for artisanal-style pizza on the rise, B&G Foods launched this specialty line of crusts – which includes three exciting flavors: Tuscan, Sourdough and Ancient Grains. The Biondo Group created a modern package design to portray an authentic image and also communicated the promise of a delicious, home-baked taste experience. Cucina Di Casa fits within the Mama Mary’s system and yet clearly differentiates to be gourmet.

Tone of Voice / POP / Name Generation / Package Design / Brand Identity

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Harbor Landing
46 Southfield Avenue #400
Stamford, CT 06902

+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2021 The Biondo Group

Harbor Landing
46 Southfield Avenue #400
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2021 The Biondo Group