Back to Nature

The Biondo Group was asked to help launch a new line of seeded organic breads for Rudi’s Organic Bakery. The design objective was to develop a brand personality that was contemporary and iconic. This new brand was to go head to head with the heavily seeded competitive breads from Dave’s Killer Bread and Eureka! This premium line was targeted to small households and consumers spanning two generations – millennials to empty-nest baby boomers.B&G Foods chose The Biondo Group to contemporize this iconic brand’s image with a package design system that conveys the brand’s promise

“Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic framework that organized and prioritized the portfolio in a way which increased impact and shop-ability.

 

The new look works across multiple shelves – cookies, nuts, trail mix and granola to stand out while still projecting an image authentic to its earthy, wholesome roots.

 

Tone of Voice / Name Generation / Brand Personality / Package Design / Brand Identity

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check out more of our work

Harbor Landing
46 Southfield Avenue #400
Stamford, CT 06902

+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2021 The Biondo Group

Harbor Landing
46 Southfield Avenue #400
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2021 The Biondo Group