In the Press


MAY 4, 2017

Six Rules for Creating Iconic Packaging
Insights and takeaways from our Founder, Charles Biondo.


NOVEMBER 7, 2014

Upping the Ante on Luxury Packaging

Luxury market trends reflect the concept and imagery of feel-good indulgence, but luxury itself is a state of mind: the perception of pleasure derived from the visual and physical experience of a product.


JUNE 5, 2013

Brand Champions: A Retrospective
Package design has evolved over the past 40 years, but it always remains a brand’s anchor.