Six Rules for Creating Iconic Packaging
Insights and takeaways from our Founder, Charles Biondo.
He discusses six principles remain consistent throughout the decades, through the technological advances that changed the design industry, shifts in consumer preferences and evolutions in brand marketing communications.
Upping the Ante on Luxury Packaging
Luxury is a state of mind: the perception of pleasure derived from the visual and physical experience of a product.
In this article Charles Biondo discusses luxury market trends involved in creating or uplifting a brand package.
Brand Champions: A Retrospective
Package design has evolved over the past 40 years, but it always remains a brand’s anchor.
Charles Biondo reflects on how Package Design has transformed from the “beautiful and trustworthy” on-package message of the 1960’s to today’s development of multi-channel strategic marketing and design plans.