In the Press

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MAY 4, 2017

Six Rules for Creating Iconic Packaging
Insights and takeaways from our Founder, Charles Biondo.

He discusses six principles remain consistent throughout the decades, through the technological advances that changed the design industry, shifts in consumer preferences and evolutions in brand marketing communications.

Read the article on Brand Packaging’s website (free registration required) or you can download a PDF of the article.

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NOVEMBER 7, 2014

Upping the Ante on Luxury Packaging

Luxury is a state of mind: the perception of pleasure derived from the visual and physical experience of a product.

In this article Charles Biondo discusses luxury market trends involved in creating or uplifting a brand package.

Read the article on Brand Packaging’s website (free registration required) or you can download a PDF of the article.

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JUNE 5, 2013

Brand Champions: A Retrospective
Package design has evolved over the past 40 years, but it always remains a brand’s anchor.

Charles Biondo reflects on how Package Design has transformed from the “beautiful and trustworthy” on-package message of the 1960’s to today’s development of multi-channel strategic marketing and design plans.

Read the article on Brand Packaging’s website (free registration required) or you can download a PDF of the article.