March 09, 2020
Biondo Unifies and Simplifies For Back To Nature
Graphic Design USA highlights our recent rebranding and package design for B&G Foods’ Back to Nature brand.
Charles Biondo discusses the creative challenges and the steps The Biondo Group took to create a clean, modern design system to showcase the brand’s promise of “Simply Delicious, Simply Good”.
Read the article at Graphic Design USA.
August 31, 2019
Baby teething biscuits bloom on shelf with a bold, colorful design
Packaging World spotlights the bold graphic architecture for Teetherz by Sprout Organic Foods.
Also reinforced is our ongoing partnership with Sprout and the success behind the launch of this extremely innovative perfect starter snack for babies on an already crowded organic baby snack shelf.
Read the article on Packaging World.
August 29, 2019
Gut Connection Launches with a Stand-Out Package Design
Case Study from Packaging World and Healthcare Packaging which features our award-winning package design for Gut Connection.
Also highlighted are the health benefits of this breakthrough product, the printing method which made this package unique and the NEXTY Editors Choice award that was presented to Country Life at Expo West 2019.
Six Rules for Creating Iconic Packaging
Insights and takeaways from our Founder, Charles Biondo.
He discusses six principles remain consistent throughout the decades, through the technological advances that changed the design industry, shifts in consumer preferences and evolutions in brand marketing communications.
Upping the Ante on Luxury Packaging
Luxury is a state of mind: the perception of pleasure derived from the visual and physical experience of a product.
In this article Charles Biondo discusses luxury market trends involved in creating or uplifting a brand package.
Brand Champions: A Retrospective
Package design has evolved over the past 40 years, but it always remains a brand’s anchor.
Charles Biondo reflects on how Package Design has transformed from the “beautiful and trustworthy” on-package message of the 1960’s to today’s development of multi-channel strategic marketing and design plans.