TERRA Freeze Dried Real Fruit: packaging design system

The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand.

Leveraging existing brand equities, we successfully developed a look that visually differentiated the TERRA Real Freeze Dried Fruit items from the rest of the Freeze Dried Fruit category and still retained the equities that were required.

Boston’s Popcorn: packaging graphics redesign

Boston’s line of natural snack foods was in need of a refresh and with the launch of a number of line extensions to the popcorn products, The Biondo Group was asked to refresh the look of the brand, while maintaining a connection to the old world heritage of the brand.

Design Objectives

  1. Reinvigorate the Boston’s Popcorn brand with a new look and feel
    • Modernize the look of the brand while maintaining a connection to the old world/traditional heritage of the brand
  2. Establish Coconut Oil Popcorn as a subline of the Boston’s brand while creating enough visual differentiation between the different flavors of popcorn
  3. Shopabilty is key
    • Need to show coconut oil as a differentiating attribute
    • Ensure shopability of flavors

Spectrum Oils: packaging graphics redesign

Spectrum® offers a premium line of natural and organic culinary oils, vinegars, condiments and supplements made with high quality ingredients sourced from all over the world. The Design Objectives for this brand re-fresh for Spectrum Oils included:

• Contemporize the brands packaging presentation, overall look and feel
• Communicate a superior quality
• Deliver visual consistency across segments
• Develop a visual language to communicate attributes

Our Solution featured:
• Simplified front panel design architecture
• Strong quality appearance and feel
• Impactful, more legible typography