The Biondo Group recently received three GDUSA American Package Design Awards. The three awards recognize distinct design solutions for The Hain Celestial Group, Inc. Read More
Packaging Design Objectives:
The design team was challenged to develop a strong primary panel presentation for the Creamy Soup line – that would appeal to the “health conscious” and flavor oriented shopper.
The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand.
Leveraging existing brand equities, we successfully developed a look that visually differentiated the TERRA Real Freeze Dried Fruit items from the rest of the Freeze Dried Fruit category and still retained the equities that were required.
The Biondo Design team refined the PediaCare brand-mark and created a strong, unified branding system with strong differentiation of segments and varieties, additionally we designed a set of symptom icons.
We extended the concept to 5 distinctive segment looks and adapted the approved brand system to 21 variety SKU’s.
Spectrum® offers a premium line of natural and organic culinary oils, vinegars, condiments and supplements made with high quality ingredients sourced from all over the world. The Design Objectives for this brand re-fresh for Spectrum Oils included:
• Contemporize the brands packaging presentation, overall look and feel
• Communicate a superior quality
• Deliver visual consistency across segments
• Develop a visual language to communicate attributes
Our Solution featured:
• Simplified front panel design architecture
• Strong quality appearance and feel
• Impactful, more legible typography