TERRA Freeze Dried Real Fruit: packaging design system

The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand.

Leveraging existing brand equities, we successfully developed a look that visually differentiated the TERRA Real Freeze Dried Fruit items from the rest of the Freeze Dried Fruit category and still retained the equities that were required.

Spectrum Oils: packaging graphics redesign

Spectrum® offers a premium line of natural and organic culinary oils, vinegars, condiments and supplements made with high quality ingredients sourced from all over the world. The Design Objectives for this brand re-fresh for Spectrum Oils included:

• Contemporize the brands packaging presentation, overall look and feel
• Communicate a superior quality
• Deliver visual consistency across segments
• Develop a visual language to communicate attributes

Our Solution featured:
• Simplified front panel design architecture
• Strong quality appearance and feel
• Impactful, more legible typography