Tasty Bite

Design Objectives

Tasty Bite was expanding their existing flavored rice line to be Organic. The original concept was to have the line compete not only in the ethnic section but also bridge the gap to the mass-market rice category.

Following the introduction and successful launch of the Tasty Bite Organic Rice line, the entire Entrees line consisting of 19 SKUs was updated to establish a cohesive brand architecture on shelf. The entrees maintained all learnings from the initial TastyBite Organic Rice launch.

CLIENT
Preferred Brands
Tasty Bite Organic Basmati Rice & Organic Ancient Grains
Tasty Bite Organic Madras Lentils
Tasty Bite Organic Basmati Rice & Organic Ancient Grains