Our client allowed the Biondo Design team to test the limits of what the brand could do from a graphic communications standpoint.
- Reposition brand to appeal to a new target consumer – active, young boomers – men and women 45-60
- Contemporize the brand and clearly communicate the brand essence – Health Fresh Skin
- Nothing was sacred – everything was up for grabs
- Looking for vibrant colors
- Can look at consistent color for all skus with accents to differentiate sku’s
- ALL DESIGNS had to be a WOW
- Needs to stop people going down the aisle and make them pick it up