Lever 2000

Design Objectives

Our client allowed the Biondo Design team to test the limits of what the brand could do from a graphic communications standpoint.

  • Reposition brand to appeal to a new target consumer – active, young boomers – men and women 45-60
  • Contemporize the brand and clearly communicate the brand essence – Health Fresh Skin
  • Nothing was sacred – everything was up for grabs
  • Looking for vibrant colors
  • Can look at consistent color for all skus with accents to differentiate sku’s
  • ALL DESIGNS had to be a WOW
  • Needs to stop people going down the aisle and make them pick it up