Design Objectives

The Ka•Me branding system spans more than 14 product lines and 70 skus.

The Biondo Group design team was awarded the extensive packaging design job, which was to:

  • To create a brand image which appeals to today’s more sophisticated ethnic food shopper.
  • To develop an ownable brand identity to protect against aggressive private label and competitive infringement.
  • To communicate the brand’s natural attributes, superior taste experience and positioning statement, “Eat Authentic. Think Easy.”
PANOS Brands