The Ka•Me branding system spans more than14 product lines and 70 skus.
The Biondo Group design team was awarded the extensive packaging design job, which was to:
- To create a brand image which appeals to today’s more sophisticated ethnic food shopper.
- To develop an ownable brand identity to protect against aggressive private label and competitive infringement.
- To communicate the brand’s natural attributes, superior taste experience and positioning statement, “Eat Authentic. Think Easy.”