Imagine Soups

Design Objectives

Graphics need to convey: taste, real ingredients, difference vs. regular soups, soup usage, from a brand that cares about where our ingredients come from.

  • Females under 35 years old
  • Living in affluent suburban and cosmopolitan areas
  • Convenience driven but no time to cook
  • Seeks experiences
  • Will pay more for things that help her achieve a healthy lifestyle
Hain Celestial