Dream Redesign

OVERVIEW

Dream Non-Dairy Drinks

The design objective was to create a design architecture that unified the entire Dream product line while differentiating between sub-categories, flavor variants, sizes and packaging structures. We established a high impact brand block on shelf by creating a system to communicate Dream’s selling benefits: great tasting, healthy, organic, non-dairy alternatives.

Dream Gelato

Develop an upscale image for the mass markets first non-dairy gelato product line, marketed under the Dream frozen desert brand umbrella with the communication objectives including: developing a packaging presentation which embraced sophistication, indulgent decadence and strong appetite appeal, all in a unique and refreshing way.

Dream Non-Dairy Desserts

Refresh of the packaging for the Dream line of frozen non-dairy desserts and novelties to enhance presentation for the Dream brand by using bold, eye-catching packaging in visual alignment with other Dream non-dairy beverage products. Standardize the packaging design elements across the line.

CLIENT
Hain Celestial