The Biondo Group and Urban Wallace Associates join forces to strengthen Strategy arm

The Biondo Group is proud to announce that we have entered into a partnership agreement with Urban Wallace Associates (UWA) on a Strategic Development initiative to strengthen our portfolio of services.

We will work together to offer our clients world-class marketing strategies and research in conjunction with award-winning packaging design – all under one roof.

“It is an honor to now be working with Urban Wallace Associates, a proven industry leader in developing Marketing Strategy”, said Charles Biondo, President/CEO of The Biondo Group. “Together we will provide our clients with pin-pointed reasons why they should or shouldn’t target specific audiences in their marketing efforts and develop effective creative packaging solutions that support those claims.” he continued.

UWA’s development of marketing strategies is based on Purchase Logic: an understanding of what drives the buying decisions of individual consumers.

Contact The Biondo Group today and let us unfold how we help you accomplish your Marketing goals – both strategically and visually!

Small CPG and Start-up Companies – Maximize your Marketing and Packaging Design Efforts!

ATTENTION SMALL CPG COMPANIES AND START-UPS (many of which we met recently at the Fancy Food NYC 2017 Show).

We have created a special program for small CPG and start-up companies like you, which will maximize your Marketing and Packaging Design efforts! This program will allow you to spend less initially on packaging design and print-ready mechanicals and expand your budget where it really matters – on Marketing!

We can help you get your product to shelf!

Contact Sean Conte today at sean@biondogroup.com or (203) 989-9934…and let this be the first step in building or refreshing your brand!

Daily’s Cocktail Mixers

Harvest Hill Beverage Company and The Biondo Group collaborated in developing a new, more contemporary look for their existing line of Daily’s Cocktail Mixers. The imagery was to be premium, upscale and impactful in the cluttered and colorful competitive shelf environment.

The final direction created a strong brand block on shelf with distinctive flavor differentiation. The fresh ingredient photography reinforces the project’s design objectives to gain appetite appeal and point of differentiation – “made with real juice”. The individual garnishes and iced photography reinforces refreshment and SKU differentiation. Daily’s Cocktail Mixers are just what you need to impress your friends like a seasoned-pro mixology maven.

“Our new Daily’s design has a strong impact at retail and continues to be a favorite among professional bartenders. The packaging reinforces our premium quality and real ingredients.  It’s the mixer that makes it easy to create the prefect drink for any occasion,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company.

The line consists of approximately 38 SKUs in a variety of sizes from 1 liter to 1 gallon.

Impress your friends with a refreshing, perfect drink by going to Daily’s Non-Alcoholic Mixers at: http://www.dailyscocktails.com/ready-to-mix/ and to learn more about creating the perfect package visit our web site at: http://biondogroup.com/.

Greek Gods Seriously Indulgent – New Product Launch

 

Hain Refrigerated Foods came to The Biondo Group to design a new premium yogurt under the Greek Gods’ umbrella brand. This new product line was positioned as a decadent, handcrafted, small batch anytime yogurt that could be used in place of rich and creamy ice cream desserts. It steps away from its low-fat yogurt alternatives. These yogurts are rich, decadent and anything but restrictive … they are Seriously Indulgent!

After several name generations, the Greek Gods and the Biondo team decided that the best name to describe the yogurt was “Seriously Indulgent.” The emphasis is on the word “indulgent” and an ownable Greek “E” was added. Graphics depict an elegant line and watercolor illustration that steps away from traditional yogurt packaging.

“The Seriously Indulgent package graphics clearly represent the new decadent flavors and creamy, rich indulgent yogurt texture. It’s not just an expansion of our current products but a new taste experience,” said Basel Nassar, Chief Operating Officer of Hain Refrigerated Foods.

Seriously Indulgent…. comes in sweet, tangy lemon, decadent marionberries, a mixture of spicy ginger with sweet raspberries, and luscious tart cherry flavors. Enjoy these single serve yogurts now. To learn more about Greek Gods Seriously Indulgent Yogurts go to: http://www.greekgodsyogurt.com/.