How do Brands get called out by name?

Shopping List

We all make lists…honey-do lists, grocery lists, holiday lists, you name it.

But when one fills out their grocery list, how do brands get called out by name?

Is it when that brand has been around long enough that its earned the respect in CPG land? Is it a new brand that youve seen a commercial for that you absolutely must try? Is it a brand that everyones been talking about at the PTA? Is it a brand that your kids say they’ve just got to have? Like right now.

If marketers had these answers they would certainly be able to demand a company car at their respective companies. But it’s their job to get consumers to call out their brands by name. Coke, Pepsi, Tide, Band-Aids, Chapstick, Kleenex, Scotch tape, Post-Its. These brands have all achieved this status.

But what is it that sets them apart from the other brands in their respective categories?

Is it their longevity? Is it the packaging design? Do they have a unique, unforgettable structure? Is it their advertising? Is it their hit-you-in the-face Brand Mark?

The truth is it’s a perfect storm of many things. We’ve helped quite a few brands get called out by name…Vaseline, Q-Tips…the list goes on. Certainly these are brands that have become household names, and not by accident.

How will your brand make the list by name?

Together we can work out the answers.

Let’s talk.

Winner, Winner…Smash, Seriously Indulgent, Darty Dinner!

Graphic Design USA Logo

We usually don’t like to pat ourselves on the back, but for 3, yes 3, 2018 American Package Design Awards well certainly make an exception.

We would like to thank the academy, Graphic Design USA, for the honors that we share with our valued clients on these projects; Sprout Organic Foods, Hain Refrigerated Foods and Harvest Hill.

And, to our design team, you’ve made a splash, so lets Darty!

Now if you’ll excuse us, were already working on the next ones.

Here’s a look at what all the hubbub is about:

Sprout SMASH product line

Client: Sprout Organic Foods
Project: Sprout Smash
Please visit www.sproutorganicfoods.com for more info.

Greek Gods Seriously Indulgent Yogurt product line

Client: Hain Refrigerated Foods
Project: Greek Gods Seriously Indulgent Yogurt
Please visit www.greekgodsyogurt.com for more info.

Darty Product Line

Client: Harvest Hill
Project: Darty Wine Specialty Cocktail
Please visit www.drinkdarty.com for more info.

Sprout Foods Organic “Smash” pouches – New Product Launch

Looking for a healthy, organic on-the-go snack for your family? Look no further than Sprout Foods line of Organic “Smash” pouches! Sprout Foods, Inc., who manufactured the first organic baby food in a pouch, has extended their commitment to wholesome nutrition for the whole family. Using the same convenient twist off and resealable pouch, they introduced Sprout Organic ‘SMASH.’ The line consists of Fruits, Super Grains & Veggie Snacks in 4 descriptive flavors including Amazin’ Apple Raisin, Tropical Twist, Berry Blast and Very Banana Berry.

Sprout Foods asked The Biondo Group to design a fun package that appealed to kids (6-12) and adults. The graphics needed to maintain Sprout’s high-quality standards and white package equity while conveying an edgy, playful feeling. Dynamic splats of color were used for strong visual impact and flavor differentiation. The splat, while fun for kids, incorporated beautiful visuals of fruits and vegetables to reinforce the healthy, nutritional benefits important to Moms. The white background allowed the colorful graphics to “pop” off the package. The pouch graphics were adapted to multipack cartons that included “Mom” copy reinforcing the product benefits – Certified Organic, Non-GMO, made with 100% real fruits, vegetables, and grains, no concentrates, no added flavors or colors, and nothing artificial.

“Our Smash graphics are a great addition to Sprout’s growing portfolio of all-family products. Eye-catching, full of fun with great shelf impact, Moms can be assured that the product is great for their kid’s backpack and a healthy snack for them as well when they are on the go dropping the kids off at school activities or when they are on their way to the gym. Smash products fully embody Sprout’s Honesty Pledge as being made from whole organic foods and simple, clean ingredients that you could find in your own kitchen.” (Sunita Adams, VP of Marketing, Sprout Foods Inc.).

To find out more about “yummy, nutritious & healthy” Sprout Organic premium foods for babies, toddler and their families, as well as Sprout’s Honesty Pledge visit http://www.sproutorganicfoods.com/ and for more examples of creating shelf impact with your product visit our web site: http://biondogroup.com/.

The Biondo Group and Urban Wallace Associates join forces to strengthen Strategy arm

The Biondo Group is proud to announce that we have entered into a partnership agreement with Urban Wallace Associates (UWA) on a Strategic Development initiative to strengthen our portfolio of services.

We will work together to offer our clients world-class marketing strategies and research in conjunction with award-winning packaging design – all under one roof.

“It is an honor to now be working with Urban Wallace Associates, a proven industry leader in developing Marketing Strategy”, said Charles Biondo, President/CEO of The Biondo Group. “Together we will provide our clients with pin-pointed reasons why they should or shouldn’t target specific audiences in their marketing efforts and develop effective creative packaging solutions that support those claims.” he continued.

UWA’s development of marketing strategies is based on Purchase Logic: an understanding of what drives the buying decisions of individual consumers.

Contact The Biondo Group today and let us unfold how we help you accomplish your Marketing goals – both strategically and visually!