Sprout Organic Foods continues to innovate with launch of Organic Crinklez!

Is your toddler’s ready to explore new tastes and crunchy textures? Whole Foods Market predicted that puffed and popped snacks will be a major trend in the coming year. Sprout Organic Foods is continuing to be on-point with their new toddler introduction – Organic Crinklez.

The Biondo Group working with Sprout’s team, explored 3 different positioning options for Crinklez:

  1. Close-in to their existing toddler snack line.
  2. More playful and fun that emphasized the new product shape.
  3. Plant powered and vegetable based RTB to be emphasized.

The final design incorporated the best of all three directions. The strong color coded leaf pattern running vertically has strong recall to base line Toddler, the plant powered button reinforces the plant/vegetable based communication, and the Crinklez logo added fun with its lettering style and Crinklez stick incorporated into the logo. The central flavor name, positioned in the fun shape, reinforced the product shape. Overall, the graphic reassures Moms that this snack is both healthy and nutritious, while still being fun.

“Our Organic Crinklez package is a delicious veggie snack popped with colorful carrots, spinach and beets that you can see in every bite. The easy to hold, fun shape and the crunchy texture is sure to be a hit with both toddlers and their Moms. The Biondo Group’s package design clearly addresses all levels of communication for Sprout’s on-going mission to help parents raise healthy and adventurous eaters.” (Sunita Adams – VP Marketing, Sprout Organic Foods Inc.)

To learn more about Sprout’s commitment to transparency and innovation using the cleanest whole organic ingredients visit http://www.sproutorganicfoods.com/

And a big congratulations to the Sprout team! Crinklez was a winner in the 2018 National Parenting Product Awards; http://www.nappaawards.com

For more examples of creating shelf impact, visit http://biondogroup.com

Breaking News, We’re International Award Winners!

“Just as the indigo orchid stands out from nature’s palette with its rare and special beauty, the Indigo Awards competition was looking for exceptional projects that shine with an uncommon artistry.” (Indigo Awards)

The Biondo Group’s Greek Gods’ Seriously Indulgent Yogurt and Harvest Hill Darty Cocktail designs shine so brightly they recently won an international Indigo Award. Both designs also won Graphic Design USA Awards.

Congratulations to our designers and our clients! The Biondo Group thanks the Indigo and Graphic Design USA Awards committees for recognizing our packaging designs on behalf of Hain Refrigerated Foods and Harvest Hill Beverages.

Client: Hain Refrigerated Foods
Project: Greek Gods Seriously Indulgent Yogurt
Please visit www.greekgodsyogurt.com for more info.

Client: Harvest Hill
Project: Darty Wine Specialty Cocktail
Please visit www.drinkdarty.com for more info.

How do Brands get called out by name?

Shopping List

We all make lists…honey-do lists, grocery lists, holiday lists, you name it.

But when one fills out their grocery list, how do brands get called out by name?

Is it when that brand has been around long enough that its earned the respect in CPG land? Is it a new brand that youve seen a commercial for that you absolutely must try? Is it a brand that everyones been talking about at the PTA? Is it a brand that your kids say they’ve just got to have? Like right now.

If marketers had these answers they would certainly be able to demand a company car at their respective companies. But it’s their job to get consumers to call out their brands by name. Coke, Pepsi, Tide, Band-Aids, Chapstick, Kleenex, Scotch tape, Post-Its. These brands have all achieved this status.

But what is it that sets them apart from the other brands in their respective categories?

Is it their longevity? Is it the packaging design? Do they have a unique, unforgettable structure? Is it their advertising? Is it their hit-you-in the-face Brand Mark?

The truth is it’s a perfect storm of many things. We’ve helped quite a few brands get called out by name…Vaseline, Q-Tips…the list goes on. Certainly these are brands that have become household names, and not by accident.

How will your brand make the list by name?

Together we can work out the answers.

Let’s talk.

Winner, Winner…Smash, Seriously Indulgent, Darty Dinner!

Graphic Design USA Logo

We usually don’t like to pat ourselves on the back, but for 3, yes 3, 2018 American Package Design Awards well certainly make an exception.

We would like to thank the academy, Graphic Design USA, for the honors that we share with our valued clients on these projects; Sprout Organic Foods, Hain Refrigerated Foods and Harvest Hill.

And, to our design team, you’ve made a splash, so lets Darty!

Now if you’ll excuse us, were already working on the next ones.

Here’s a look at what all the hubbub is about:

Sprout SMASH product line

Client: Sprout Organic Foods
Project: Sprout Smash
Please visit www.sproutorganicfoods.com for more info.

Greek Gods Seriously Indulgent Yogurt product line

Client: Hain Refrigerated Foods
Project: Greek Gods Seriously Indulgent Yogurt
Please visit www.greekgodsyogurt.com for more info.

Darty Product Line

Client: Harvest Hill
Project: Darty Wine Specialty Cocktail
Please visit www.drinkdarty.com for more info.

Sprout Foods Organic “Smash” pouches – New Product Launch

Looking for a healthy, organic on-the-go snack for your family? Look no further than Sprout Foods line of Organic “Smash” pouches! Sprout Foods, Inc., who manufactured the first organic baby food in a pouch, has extended their commitment to wholesome nutrition for the whole family. Using the same convenient twist off and resealable pouch, they introduced Sprout Organic ‘SMASH.’ The line consists of Fruits, Super Grains & Veggie Snacks in 4 descriptive flavors including Amazin’ Apple Raisin, Tropical Twist, Berry Blast and Very Banana Berry.

Sprout Foods asked The Biondo Group to design a fun package that appealed to kids (6-12) and adults. The graphics needed to maintain Sprout’s high-quality standards and white package equity while conveying an edgy, playful feeling. Dynamic splats of color were used for strong visual impact and flavor differentiation. The splat, while fun for kids, incorporated beautiful visuals of fruits and vegetables to reinforce the healthy, nutritional benefits important to Moms. The white background allowed the colorful graphics to “pop” off the package. The pouch graphics were adapted to multipack cartons that included “Mom” copy reinforcing the product benefits – Certified Organic, Non-GMO, made with 100% real fruits, vegetables, and grains, no concentrates, no added flavors or colors, and nothing artificial.

“Our Smash graphics are a great addition to Sprout’s growing portfolio of all-family products. Eye-catching, full of fun with great shelf impact, Moms can be assured that the product is great for their kid’s backpack and a healthy snack for them as well when they are on the go dropping the kids off at school activities or when they are on their way to the gym. Smash products fully embody Sprout’s Honesty Pledge as being made from whole organic foods and simple, clean ingredients that you could find in your own kitchen.” (Sunita Adams, VP of Marketing, Sprout Foods Inc.).

To find out more about “yummy, nutritious & healthy” Sprout Organic premium foods for babies, toddler and their families, as well as Sprout’s Honesty Pledge visit http://www.sproutorganicfoods.com/ and for more examples of creating shelf impact with your product visit our web site: http://biondogroup.com/.