Sun, sand, and Daily’s frozen ready-to-drink cocktails…a mini vacation without the sunburn!

Daily's Tropical Pouches

After a review of Daily’s core frozen cocktail offerings, The Biondo Group, along with Harvest Hill Beverage Co., set out to refresh and reposition the complete line to reflect an overall tropical sense of place, while maintaining individualized cocktail colors and flavor cues. The packaging architecture provides strong flavor differentiation, while utilizing appetizing product imagery. The iconic Daily’s brand mark was contrasted with the “beachy” background to add layering to the total package.

“Since the repositioning, Daily’s has maintained the #1 leadership position in the ready-to-drink pouch cocktail category.” Greg Riley, Senior Brand Manager Harvest Hill Beverage Co.

So create your own tiki bar with friends, or just relax & sway in your hammock while enjoying any one of the 13 tropical flavors from Daily’s Frozen Cocktails! Easy to freeze, squeeze & enjoy!™

To find out more about the Daily’s Frozen Cocktails, visit: http://www.dailyscocktails.com.

To explore your brand’s possibilities contact:
The Biondo Group, Inc. at http://biondogroup.com or info@biondogroup.com

Sprout Organic Foods continues to innovate with launch of Organic Crinklez!

Is your toddler’s ready to explore new tastes and crunchy textures? Whole Foods Market predicted that puffed and popped snacks will be a major trend in the coming year. Sprout Organic Foods is continuing to be on-point with their new toddler introduction – Organic Crinklez.

The Biondo Group working with Sprout’s team, explored 3 different positioning options for Crinklez:

  1. Close-in to their existing toddler snack line.
  2. More playful and fun that emphasized the new product shape.
  3. Plant powered and vegetable based RTB to be emphasized.

The final design incorporated the best of all three directions. The strong color coded leaf pattern running vertically has strong recall to base line Toddler, the plant powered button reinforces the plant/vegetable based communication, and the Crinklez logo added fun with its lettering style and Crinklez stick incorporated into the logo. The central flavor name, positioned in the fun shape, reinforced the product shape. Overall, the graphic reassures Moms that this snack is both healthy and nutritious, while still being fun.

“Our Organic Crinklez package is a delicious veggie snack popped with colorful carrots, spinach and beets that you can see in every bite. The easy to hold, fun shape and the crunchy texture is sure to be a hit with both toddlers and their Moms. The Biondo Group’s package design clearly addresses all levels of communication for Sprout’s on-going mission to help parents raise healthy and adventurous eaters.” (Sunita Adams – VP Marketing, Sprout Organic Foods Inc.)

To learn more about Sprout’s commitment to transparency and innovation using the cleanest whole organic ingredients visit http://www.sproutorganicfoods.com/

And a big congratulations to the Sprout team! Crinklez was a winner in the 2018 National Parenting Product Awards; http://www.nappaawards.com

For more examples of creating shelf impact, visit http://biondogroup.com

Breaking News, We’re International Award Winners!

“Just as the indigo orchid stands out from nature’s palette with its rare and special beauty, the Indigo Awards competition was looking for exceptional projects that shine with an uncommon artistry.” (Indigo Awards)

The Biondo Group’s Greek Gods’ Seriously Indulgent Yogurt and Harvest Hill Darty Cocktail designs shine so brightly they recently won an international Indigo Award. Both designs also won Graphic Design USA Awards.

Congratulations to our designers and our clients! The Biondo Group thanks the Indigo and Graphic Design USA Awards committees for recognizing our packaging designs on behalf of Hain Refrigerated Foods and Harvest Hill Beverages.

Client: Hain Refrigerated Foods
Project: Greek Gods Seriously Indulgent Yogurt
Please visit www.greekgodsyogurt.com for more info.

Client: Harvest Hill
Project: Darty Wine Specialty Cocktail
Please visit www.drinkdarty.com for more info.

How do Brands get called out by name?

Shopping List

We all make lists…honey-do lists, grocery lists, holiday lists, you name it.

But when one fills out their grocery list, how do brands get called out by name?

Is it when that brand has been around long enough that its earned the respect in CPG land? Is it a new brand that youve seen a commercial for that you absolutely must try? Is it a brand that everyones been talking about at the PTA? Is it a brand that your kids say they’ve just got to have? Like right now.

If marketers had these answers they would certainly be able to demand a company car at their respective companies. But it’s their job to get consumers to call out their brands by name. Coke, Pepsi, Tide, Band-Aids, Chapstick, Kleenex, Scotch tape, Post-Its. These brands have all achieved this status.

But what is it that sets them apart from the other brands in their respective categories?

Is it their longevity? Is it the packaging design? Do they have a unique, unforgettable structure? Is it their advertising? Is it their hit-you-in the-face Brand Mark?

The truth is it’s a perfect storm of many things. We’ve helped quite a few brands get called out by name…Vaseline, Q-Tips…the list goes on. Certainly these are brands that have become household names, and not by accident.

How will your brand make the list by name?

Together we can work out the answers.

Let’s talk.

Winner, Winner…Smash, Seriously Indulgent, Darty Dinner!

Graphic Design USA Logo

We usually don’t like to pat ourselves on the back, but for 3, yes 3, 2018 American Package Design Awards well certainly make an exception.

We would like to thank the academy, Graphic Design USA, for the honors that we share with our valued clients on these projects; Sprout Organic Foods, Hain Refrigerated Foods and Harvest Hill.

And, to our design team, you’ve made a splash, so lets Darty!

Now if you’ll excuse us, were already working on the next ones.

Here’s a look at what all the hubbub is about:

Sprout SMASH product line

Client: Sprout Organic Foods
Project: Sprout Smash
Please visit www.sproutorganicfoods.com for more info.

Greek Gods Seriously Indulgent Yogurt product line

Client: Hain Refrigerated Foods
Project: Greek Gods Seriously Indulgent Yogurt
Please visit www.greekgodsyogurt.com for more info.

Darty Product Line

Client: Harvest Hill
Project: Darty Wine Specialty Cocktail
Please visit www.drinkdarty.com for more info.