3 Keys to Design Success: Orientation & Analysis

3 Keys to Design Success: Orientation & Analysis

It’s a good idea to start a design program like you want to finish: informed and strong. Starting a packaging design program with a proper orientation and analysis phase of activity is a smart, but often glossed over and a wee bit dismissed step in the...
Opportunity lost?

Opportunity lost?

Many Biondo Group clients have in-house design departments, or, at the very least a hands-on designer. These creative professionals often have a wide range of responsibilities: from web design and maintenance, developing collateral and trade materials, packaging...
In Response…..

In Response…..

At the Biondo Group we submit quite a few RFP responses to active and prospective clients. Proposals can be mind numbing to write, we’ve all been there. After a few hours hammering away, writing and rereading the same document, it gets tough to stay sharp and focused....
Spectrum Organic Olive Oil Spray

Spectrum Organic Olive Oil Spray

Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Hain Celestial is a leading natural, organic food company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand...
When is Packaging Design considered successful?

When is Packaging Design considered successful?

If product packaging doesn’t create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from a specific brand or manufacturer? For consumer product packaging graphics to be considered...
Can product packaging create relationships?

Can product packaging create relationships?

A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the consumer. We read of designers stating that their work “creates relationships with consumers” and we stand back and...
Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group