In this read we begin to take a look at the manner in which packaging design firms work. Important considerations for a Client company looking for a packaging design firm are work style and process. Design for business is a creative pursuit; it’s an iterative, process...
It’s a good idea to start a design program like you want to finish: informed and strong. Starting a packaging design program with a proper orientation and analysis phase of activity is a smart, but often glossed over and a wee bit dismissed step in the...
Many Biondo Group clients have in-house design departments, or, at the very least a hands-on designer. These creative professionals often have a wide range of responsibilities: from web design and maintenance, developing collateral and trade materials, packaging...
At the Biondo Group we submit quite a few RFP responses to active and prospective clients. Proposals can be mind numbing to write, we’ve all been there. After a few hours hammering away, writing and rereading the same document, it gets tough to stay sharp and focused....
Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Hain Celestial is a leading natural, organic food company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand...
If product packaging doesn’t create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from a specific brand or manufacturer? For consumer product packaging graphics to be considered...