ABOUT OUR

WE ARE THE BIONDO GROUP

We are a strategic branding & design agency. Plain and simple.

Experience Makes A Difference…

We are a strategic brand identity and packaging design firm, plain and simple. Unabashedly, we can say we are expert Packaging Designers.
It’s the foundation of our 50+ year reputation for excellence.

Our clients are in business to sell their products.
That’s the priority, that’s the job.

It is critical that our branding and design work perform to a high standard by pulling the consumer closer physically to the product and towards purchase. Charles Biondo started this branding and package design firm to create unique and high performing design solutions. Since those early days The Biondo Group has achieved recognition in the creative and design industry for creating as well as refreshing many well known brands.

Each member of the Biondo team brings a unique perspective, passion and skill set to a challenge, enhancing the diversity of thinking and design. We are careful, we are vigilant, we are experienced.

But even after all these years, we still approach each project from a fresh perspective. Every project presents us both with a challenge as well as an opportunity to positively affect our clients business.

Bottom line: Our clients look to The Biondo Group for design solutions that sell product at point of sale.

Our Philosophy

A BRAND IS WORTHLESS IF
IT DOESN'T CONNECT TO THE RIGHT AUDIENCE
IN A MEANINGFUL WAY

OUR PROCESS

IMMERSION

Brand History, Core Brand Equities, Target Consumer Demographics, Technical Limitations, Previous Consumer Research, Key Objectives

OPTIMIZATION

Make meaningful changes based on consumer feedback, constantly looking to elevate and refine the final solution

EXPLORATION

Incorporating Impactful Imagery, Communicating Product Benefits, Clarifying and Highlighting Usage, Better tell the brand positioning story

COMMERCIALIZATION

Mechanical Creation, Photoshoot Direction, Work with vendors to ensure quality, Attend press runs

VALIDATION

Test Distinctly different concepts to validate the brand positioning, Measure results vs current to elevate the brand in the consumer eye

PROMOTION

Develop materials to support product launch, Point of Sale, Brand Key Visuals, Brand Standards Manual

CAPABILITIES

The Biondo Group creates Packaging Design Systems that effectively captivate, engage and stimulate purchases of our clients’ brands at consumer touch points, both physical and digital.

Package Design 90%
Brand Identity 80%
Brand Strategy 70%
Final Production & Reproduction 90%
Promotional Design 70%