ABOUT OUR

WE ARE THE BIONDO GROUP

We are a strategic branding & design agency. Plain and simple.

Experience Makes A Difference…

We are a strategic brand identity and packaging design firm, plain and simple. Unabashedly, we can say we are expert Packaging Designers.
It’s the foundation of our 50+ year reputation for excellence.

Our clients are in business to sell their products.
That’s the priority, that’s the job.

It is critical that our branding and design work perform to a high standard by pulling the consumer closer physically to the product and towards purchase. Charles Biondo started this branding and package design firm to create unique and high performing design solutions. Since those early days The Biondo Group has achieved recognition in the creative and design industry for creating as well as refreshing many well known brands.

Each member of the Biondo team brings a unique perspective, passion and skill set to a challenge, enhancing the diversity of thinking and design. We are careful, we are vigilant, we are experienced.

But even after all these years, we still approach each project from a fresh perspective. Every project presents us both with a challenge as well as an opportunity to positively affect our clients business.

Bottom line: Our clients look to The Biondo Group for design solutions that sell product at point of sale.

Our Philosophy

A BRAND IS WORTHLESS IF
IT DOESN'T CONNECT TO THE RIGHT AUDIENCE
IN A MEANINGFUL WAY

OUR PROCESS

IMMERSION

The first step in the our process is to gain as much knowledge and insight into the brand as possible by learning the history of where the brand comes from and what makes up it’s DNA. During this collaboration, our clients can provide key insights that they live with everyday.

OPTIMIZATION

One and done is never the way it goes with design. The process of optimization allows concepts to develop further, becoming more refined and richer in the end. We take consumer insights and strengthen the points that matter most.

EXPLORATION

All creative explorations are different, and it is here where concepts are developed that capture the brand’s objectives. By crafting a strategic, conceptual range of work, we can embody the spirit of the brand, bringing excitement to consumers.

FINALIZATION

Applying the technical knowledge of our team, as well as working with the different printers, we will ensure that the results look as perfect in real life as they have throughout the design process.

VALIDATION

Consumers are the key to evaluating and maximizing the impact of any visual expression. Design needs to fulfill the basic needs of engaging and communicating to the target consumer in a meaningful way. The research process gives us the tools to fine tune this communication and maximize the ROI of any brand redesign.

PROMOTION

Every product benefits from the right promotional support. Our team will help to produce any materials needed to promote the product through POS and in-store signage, to key visuals for digital media use.

CAPABILITIES

The Biondo Group creates Packaging Design Systems that effectively captivate, engage and stimulate purchases of our clients’ brands at consumer touch points, both physical and digital.

Package Design 90%
Brand Identity 80%
Brand Strategy 70%
Final Production & Reproduction 90%
Promotional Design 70%